Royce Rizzy Reveals Origin of Private Club Records, Roster, How Each Member Discovered
Cali born rapper and Private Club Records leader, Royce Rizzy, sits down with DJ Smallz and reveals origin of his record label’s name, lists its artist roster and how each member was discovered…
VIBE:
As Royce Rizzy sits in the VIBE’s New York office a few hours before his performance in Brooklyn, he’s very reflective. After all, at the time of our interview, it’s Friday the 13th, so it’s only right. “I’ve been doing this for so long, people are just now hearing,” he says. “I’ve been on this long journey to end up having my own label and teaming up with artists who actually have their own freedom.”
For years, Robert Davis (known to many in the rap circuit as Royce Rizzy, formerly Rolls Royce Rizzy) has released music that’s essentially told the stories of his 25 years on Mother Earth. Some tracks are all about the party (“Hoe In You,” “Private Club Party”) and others are close to the soul (“12-1-90,” “Had To”). Touring off the release of his mixtape Pre Rolled 2, the Cali-born rapper is enjoying working with his Private Club signees, who happen to be his close friends. Rizzy’s career began six years ago and took off in 2013 with the help of a few co-signs from Jermaine Dupri and Lil Scrappy. Riding the wave of successful singles like “Gah Damn,” Royce’s former deal with Dupri allowed him to live the life of a mainstream rapper with indie flavorful tracks.
It’s part of the reason Rizzy chose to perform in smaller venues this time around with Private Club signees MyNamePhin, Noah Wood$ and popular standout and little brother, Madeintyo. The all-ages tour is a mirror image of Rizzy: kids who want to blow down while turning up to spacey trap music. Now that he’s taken control of his career, the rapper is unable to drown in his co-signs. “I was so hungry for music that I would do anything,” he says about his heavy collaborations, a move that left him with little to no sense of his artistic identity. “If Jeezy wanted to do a record, I would do it. If Trey Songz wanted to do something, I’d hop on it. I made a list the other day of people I did records with that were established and I have over 35 records.”
Now that he’s managing a roster of different acts, Rizzy understands the importance of remaining true to himself and not to the game. “I put on my executive hat more,” he said. “It’s not a bad thing, it’s more of a blessing. I think half of the game is understanding.” On Pre Rolled 2, tracks like “Had To” and free “Free Won” feel more organic with odes to his family and the days of selling records out his car. The track “12-1-90,” which references his born day, is also a reminder of where he’s been and where he wants to go. With many lessons on his back, Rizzy chats with VIBE about how Private Club came to be, why Madeintyo has more to offer than just another “Uber Everywhere” track and more.
How did the first show in New Jersey go?
Royce Rizzy: It was really lit. I’ve performed in Jersey in the past, like in my past life I feel. [Laughs] Before Private Club days, but this one was like a different vibe.
What made it so different?
I mean, last time I think I did an arena like I was doing some big sh*t. I was with Usher so it was on some other sh*t. Like doing your own show versus going with someone to an epic arena is just different. I did a lot of big sh*t before, Madison Square Garden before we were pushing out our own independent wave. It was all when I was just running with my old manager and Jermaine Dupri. Now, it’s like our own wave. So just doing everything like from the ground up. More intimate crowds and sh*t like that.
You know those songs you can’t get out of your head, even if you want to or even if it annoys the person that’s next to you when you’re singing? Madeintyo’s “Uber Everywhere” is that song.
“Uber Everywhere” is addictive; The simplicity and insistency of the song’s lyrics, specifically the hook, make it so: “Shorty wanna kiss me, but I know she sucking dick/ Shorty wanna kiss me, but I know she sucking dick/ Look, Uber everywhere, pre-rolls in the VIP/ Yeah, Uber everywhere, pre-rolls in my VIP,” he raps. (I never said it wasn’t borderline crude.) A few lines from the verses are hard to not relate to also: “Heard you was a lame boy, get up out of my/ And my ex keep calling, swear that she be in the way.” Exactly.
“Uber Everywhere” was made in the kitchen of his parents’ house, where Madeintyo still lives. You can’t even be mad at it because to him, fame still feels weird. “My mom always says, ‘you don’t have fans until you can pay your rent,’ and I feel that way,” he tells Vice. “I don’t have my own crib and I’m still in an Uber because I don’t have a car. I don’t think any fame is going to sink in until it’s my living.”
Madeintyo spent six years Tokyo while in high school, taking in the culture and adopting his stage name which is short for Made in Tokyo. You can see and hear the influence in majority of the visuals he creates, which includes anime drops and Japanese subtitles. Along the way, he joined art collective, Private Club, founded by his brother Royce Rizzy. The Private Club consists of Madeintyo, Rizzy, Phin Tha Weirdo (from Houston), Salma Slims (from Atlanta), Noah Wood$, and Nephlon Don (from Philly).
Before “Uber Everywhere,” Madeintyo released “I Want (Skr SKr),” which is pretty empowering: “I want it so I’m gon’ go get it.”
Madeintyo’s has also gotten the co-sign by A$AP Rocky, Ty Dolla $ign, Travis $cott, Tory Lanez and the ultimate co-sign, Kylie Jenner (who’s lips he references in”Uber Everywhere”).
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MadeinTYO
Malcolm Jamaal Davis (born April 12, 1992), better known by his stage name MadeinTYO (stands for Made In Tokyo), is an American hip hop recording artist from Atlanta, Georgia. He is best known for his debut single, “Uber Everywhere” from his mixtape “You Are Forgiven“.
He was born Malcolm Davis in Atlanta, Georgia and spent six years in Tokyo, Japan. His older brother Royce Rizzy created an art collective called Private Club.
You can’t get more millennial than Madeintyo.
A traveling man with Atlanta ambitions, Madeintyo grew up a military brat, seeing the big wide world before he was even able to drink. Raised around the globe in places like Hawaii and Japan (hence the name) gave Madeintyo (pronounced: Made-In-Tokyo) a unique and worldly perspective on the game by the time he settled down in ATL to make a name for himself. With extreme precision, Madeintyo’s debut single “Uber Everywhere,” released in August 2015, went viral for its catchy, tech-friendly hook. It’s a great start to what Madeintyo hopes will be a long and illustrious career.
MadeinTYO released his debut single titled “Uber Everywhere” on February 26, 2016 by Privateclub Records and Warner Bros. Records.[10] The song debuted at number 99 on the Billboard Hot 100, and later reached number 51 on the chart.The official remix version of the song featured American rapper Travis Scott.[13] In April 2016, Madeintyo premiered his debut mixtape, You Are Forgiven.[14] It was commercially released on iTunes in August 2016.[15] You Are Forgiven peaked at number 122 on the Billboard 200 chart.
Early life
Malcolm Jamaal Davis was born on April 12, 1992 in Honolulu, Hawaii.[7] He grew up as a military brat, moving around and living in areas such as San Diego, Virginia, Texas, and Tokyo for 5 years. His stage name, Madeintyo, comes from his teenage years living in Yokosuka, a city in the Greater Tokyo Area. He graduated from Nile C. Kinnick High School before finally settling in Atlanta, Georgia.[8] He lived there with his older brother, rapper Royce Rizzy. He was inspired by his cousin to start rapping, who was recording songs in his bedroom when they were young.
His bass-heavy production is right in line with the Atlanta scene, but spending his formative years in Japan inspired Madeintyo in more than just his name.
Madeintyo, short for “Made in Tokyo,” only has one proper EP and a few videos to his name, but he’s already managed to carve out a spot for himself between Future, Young Thug, and Migos in the crowded Atlanta hip-hop scene. His bass-heavy production is right in line with the Atlanta scene, but it seems like spending his formative years in Japan inspired Madeintyo in more than just his name. His style is more playful and breezy than we usually hear out of Atlanta.
The guy’s not rapping about his money or drug use, either. He’s a modest rapper—the closest he gets to talking himself up is his EP’s stand-out track, “Uber Everywhere,” and even then he seems like he might rather walk if prices are surging.
Madeintyo spent six years in Tokyo, moving back stateside after high school where he wound up joining an art collective started by his older brother, Royce Rizzy, called Private Club. The 23-year-old Madeintyo and Private Club have already been getting buzz from the “Uber Everywhere” video and Royce’s collaborations with Jermaine Dupri, so I figured I should sit down to talk with him before he blows up any bigger.
I caught up with Madeintyo while he was in New York for a show with the rest of Private Club. We took an Uber together from Brooklyn to the venue in Manhattan and chatted about his music, his newfound fame, and why he’s still living in his parents’ house and driving around in Ubers everywhere.
VICE:
So what’s the scene like in Japan?
Madeintyo: I would go to a club over there and see five guys dressed up like Soulja Boy, with the exact shades and everything. That’s how they show their dedication to their favorite artists. I’m pretty sure there are even dudes in Japan dabbing to Future. The scene out there is everything.
How were things different when you moved to Atlanta?
The vibe is different. It’s so calm and peaceful and chill in Japan. Over here, you have to watch your back. In Tokyo, you can be on a plane or in the airport having an argument with my ex and everyone would mind their own business. I respect that. Japan is safe, too. It’s good vibes. I’m ready to go back.
Nice. How’d you first get started doing music?
Me and my brother, Royce Rizzy, have always done everything together. We used to look up to our cousin who was rapping, and we’d go watch him record in his room and write our own stuff. He would turn the beat off and we’d still be rapping. He started setting up sessions in his room to record us. Our voices sounded super light and pip-squeak. My mom used to play it—she’d pull up in her Lexus blasting it and be like “these my babies!”
And then how’d you and Rizzy get started with Private Club?
We got Phin Tha Weirdo, who’s from Houston but I met him in Japan. Rizzy met Salma Slims in Atlanta when he moved out there. She was in a girl group but started turning up and rocking with us. Then there’s Noah Wood$—he’s dope and gives that boom-bam, hip-hop vibe. Smokers music only. Nephlon Don is just straight up Philly street. He probably won’t do many interviews because he’s a straight street dude. That’s the squad.
How’d you come up with “Uber Everywhere”? It seems like that’s the song everyone is stuck over.
I recorded that song in my kitchen. We were piped up and it was lit. Actually, my mom was in the kitchen, too. My whole crew was there in the kitchen, doing what Private Crew does, and it just came up. “Uber Everywhere” was just a random line that I said and then ran with. I didn’t really feel like it was a song until a day later when I listened to it and said, “Yo, this shit is hard. I think people are really going to mess with it.”
What’s it mean to be piped up?
Piped up is like turned up.
I see. What’s it like having fans now?
It feels weird as fuck. I’m still trying to come up. I still stay in my parents’ crib. My mom always says “you don’t have fans until you can pay your rent,” and I feel that way. I don’t have my own crib and I’m still in an Uber because I don’t have a car. I don’t think any fame is going to sink in until it’s my living—but I’m glad it’s starting to pay off.
What’s next?
None of this stuff was planned. We just created it. You never know when it’s going to happen that people will start to mess with your music. I’m just all off the vibes—whatever I feel like doing next is what I’m going to do.
Selma Slims
On Wednesday afternoon, the 23-year old Atlanta rapper Salma Conteh, who goes by Salma Slims restaurant in the Barneys Downtown store. She requested a “sweet tea,” and the waitress frowned. None of their teas were sweetened. “We’re not in the South anymore,” Slims’s agent, who was present, mumbled under her breath.
Despite her sweet appearance, Slims can put it down. Born in the U.S. to Muslim immigrants who not only disapproved of music, but struggled to make ends meet, she learned how to sate her own appetite. In her recently released mixtape, “The Diary of Salma Slims,” her lyrics about high-end designer fashions flow together with lines about growing up an “Islamic girl.”
Growing up, Slims’s father was a successful businessman in Gambia, and owned a shopping center and a nightclub. But right before Slims started high school, her family lost everything after a political relationship went sour. It’s something she still can’t really discuss. “My family was well off, and then all of a sudden I had nothing,” she said. “I was so confused about everything that was going on. That’s when I really got into music. I had to figure out how to get it all back.”
After seeing TLC live at the age of six, Slims wanted to be on stage. In high school, she joined an all-female rap group, but by college the girls had fallen out of synch. She also dabbled in modeling, but couldn’t land any jobs. “I wanted to give up,” she said. “I was like, ‘What is it about me that no one’s f—cking with?'”
Slims couldn’t even get her parents on her side. “I’m Muslim, and music is not something my parents accepted, so I had to force it down their throats,” she explained.
Then there’s the fact that Slims is a woman in a male-dominated industry. “You have all these different lanes in music, and yet they’re all occupied by males,” she said. “I’m so happy that there’s been DeJ Loaf and the Iggy’s and Nicki Minaj. They’re all there. But there should still be more. There have been times where I have a show and I’m on the lineup and everything. And then I get to the DJ booth and they’re like, ‘You can’t perform anymore. We have blah blah and his camp about to show up.’ And I get pushed back. And it was just me—I was my own manager.”
Slims’s big break came around five years ago, when she became the “First Lady” of Private Club Records, a title she’s still very proud of. Around the same time, they also signed the rapper Madeintyo, whose hit single “Uber Everywhere” put the small Atlanta label on everyone’s radar this year. It was through Private Club that she also met her now-husband, the rapper Royce Rizzy (who is not quite so slim and, according to TMZ, was once sued by his namesake car company.)
Now, after working two jobs while finishing up her degree at community college as she made the album, Slims has found a support network to get her on stage—and fans who want to keep her there. And thanks to her recent success, her parents have come around, too.
The only thing that’s missing is the sweet tea.
Noah Wood$
http://privateclubrecords.com/noah-woods/
MyNamePhin
http://privateclubrecords.com/mynamephin/
hipini 